Loaded 100ml Shortfill E-Liquids

Glazed Donuts. That one flavour built this entire brand's reputation in the UK, and honestly, it deserved to. Warm dough, sweet glaze, a finish that fades like something you actually pulled out of an oven. 

The rest of the Loaded range follows the same approach: American-style dessert profiles mixed by Ruthless Vapor in the USA, thick 70/30 VG/PG, 0mg nicotine in a 120ml bottle with room for two 10ml nic shots. 

Seven flavours. All dessert. All sub-ohm. If you are running a pod kit, stop here. This liquid is too thick for it. But if you own a DTL tank or an RDA and you have been looking for dessert liquid that actually tastes like baked goods instead of sweetener, Loaded is where you should be looking. 

Limited stock. Over 18s only. Browse the full 100ml Shortfill Range at Pirate Vapes.

Why vapers choose this:

• Glazed Donuts alone justifies the brand. But the other six are not filler. Cookie Butter tastes like someone liquified a jar of Biscoff, and that is not something most dessert ranges even attempt.

• 70/30 VG/PG for the kind of dense, warm cloud production that sub-ohm vapers actually build setups around

• 100ml in a 120ml bottle with nic shot space brings your per-ml cost down dramatically compared to buying 10ml bottles at the same quality

• Ruthless Vapor has been making e-liquid in the US since the early days. These are not white-label flavours with a nice sticker.

• Limited stock. Once current supplies sell through, availability depends on restocking from the distributor. Not a marketing line. Just the reality.

Loaded 100ml Shortfill E-Liquids Features

The Dessert Range That Ruined Other Dessert Ranges

That sounds like marketing. It is not. The problem with trying Loaded's Glazed Donuts is that it recalibrates what you expect from a dessert e-liquid. Most dessert shortfills taste like sweetener with a vaguely bakery-adjacent name attached. 

Loaded actually layers its profiles: dough underneath, glaze on top, a finish that trails off naturally. Strawberry Jelly Donut does the same thing with a jam filling that tastes distinctly like strawberry rather than generic fruit sweetness. 

Once you have vaped something with that kind of depth, the £4 supermarket-brand dessert liquids start tasting hollow. Fair enough if you do not care about that difference. But most people who try Loaded notice it immediately.

Thick Clouds From a Thick Liquid

70/30. That VG-heavy blend is the reason Loaded produces the kind of vapour density that DTL vapers chase. At 50 to 80W through a sub-ohm coil, the clouds are dense, warm, and carry the flavour properly instead of diluting it into thin wisps. 

The trade-off? This liquid does not belong anywhere near a pod kit. It will not wick through narrow coils above 0.8ohm, and trying to run it at 12W in an MTL device is a fast track to dry hits and a wasted coil. Know your gear. 

If your setup is built for clouds, Loaded delivers. Browse more High VG Shortfills if this ratio suits your kit.

Seven Flavours. That Is It.

No padding. No menthol option tacked on to inflate the count. No fruit-ice filler to round out the catalogue. Loaded makes dessert liquid and nothing else. Donuts, cookies, citrus bars, candy, milkshake, jelly pastry. 

Every flavour commits fully to a single concept instead of hedging across categories. Some brands offer forty flavours, and maybe five of them are worth rebuying. Loaded offers seven and most vapers end up rotating between at least three. Smaller range, higher hit rate.

100ml Goes Further Than You Think

Here is the consumption maths. A heavy sub-ohm vaper running a tank at 60W goes through roughly 10 to 15ml per day. One bottle of Loaded covers a week minimum, probably longer unless you are chain-vaping through every break. 

Compare that to buying the same volume in 10ml bottles: you would need ten of them, each at a higher per-ml price, each with its own packaging. The shortfill format exists because the economics just make more sense at volume. 

Grab a couple of Nic Shots alongside, and you are set.

Ruthless Vapor: Who Actually Makes This

Loaded is not a standalone brand. It is the dessert sub-label of Ruthless Vapor, an American e-liquid manufacturer that has been operating since vaping was still a niche hobby. They mix in-house at their own facility in the USA. 

Not contract-manufactured elsewhere and relabelled. Not imported bulk base with flavour concentrate added at the destination. Actual in-house development. That matters because dessert profiles are harder to get right than fruit or menthol. 

The margin between "tastes like a cookie" and "tastes like artificial butter flavouring" is narrow, and Ruthless consistently lands on the right side of it.

Loaded 100ml Shortfill E-Liquids Flavours List

Seven dessert profiles. Compact range but every flavour earns its spot. Crew favourites first.

#buttons

• Chocolate Glazed
• Cookie Butter
• Cotton Candy Pink
• Glazed Donuts
• Lemon Bar
• Melon Milkshake
• Strawberry Jelly Donut

How to Set Up the Loaded 100ml Shortfill E-Liquids

1. Crack the childproof cap and decide on nicotine. The 120ml bottle has exactly 20ml of headspace waiting.

2. Pour in two 10ml nicotine shots if you want roughly 3mg. Both go straight into the bottle. Leave them out for 0mg.

3. Cap it and shake. Not a gentle swirl. A proper, aggressive shake for a full minute. 70/30 liquid is viscous, and nic shots sit in layers if you do not mix them thoroughly. A badly mixed bottle gives you a patchy throat hit from one fill to the next.

4. Fill your tank or RDA. The liquid is thick, so squeeze the nozzle slowly and give it a few seconds to settle in the tank before topping up to the line.

5. Walk away for six to eight minutes. Seriously. High-VG juice moves through cotton like treacle, and firing a coil before the wick is fully saturated will scorch the cotton on the very first draw. Make a cup of tea. Check your phone. Come back.

6. Start at moderate wattage and work upwards. Most sub-ohm coils between 0.2 and 0.5ohm perform well at 40 to 80W with Loaded. The dessert profiles open up with heat, but pushing past the coil's recommended range will mute the subtler notes and just give you sweetener.

What's in the Loaded 100ml Shortfill E-Liquids Box

One 120ml bottle with 100ml of Loaded shortfill in your chosen flavour. 0mg nicotine. Childproof cap. No nic shots included. No device, no coil, no tank.

Sub-Ohm Only. Genuinely.

This is not a "works best in sub-ohm" situation. The 70/30 VG/PG ratio does not function properly in MTL Pod Kits, pen-style devices, or anything with coils above 0.8ohm. The liquid is too viscous for narrow wicking ports. You will get dry hits within minutes, poor flavour, and potentially a flooded deck if the liquid bypasses the coil entirely.

Where it does work: sub-ohm tanks running between 0.15 and 0.5ohm at 40W or higher. RDAs and RDTAs with enough cotton to handle the viscosity. If your setup is built for clouds and flavour at wattage, Loaded performs exactly as intended.

About Loaded

Ruthless Vapor started making e-liquid in the USA during vaping's early commercial years and built a following around bold, layered flavour profiles. Loaded is their dedicated dessert line, and Glazed Donuts was the breakout product that carried the brand into the UK market. 

It remains one of the most widely recognised dessert shortfill flavours in the country. Ruthless operates its own mixing facility and develops every Loaded formulation internally. 

Not outsourced, not contract-mixed. That in-house control is a big part of why the flavour quality stays consistent across production runs.

Stock Up and Save

At 100ml per bottle, one Loaded shortfill lasts longer than most e-liquids. But here is the thing about dessert vapers: they rotate. Same dessert flavour all week gets cloying by Thursday. 

Pick up Glazed Donuts as your daily driver and something sharper like Lemon Bar or lighter like Cotton Candy Pink as the switch. 

Pirate Vapes ships every order the same day before 4 pm in cushioned packaging built to protect large bottles in transit. TPD compliant, age-verified checkout, over 18s only. Spend over £40 and Free Pirate Post handles the delivery.

Conclusion

Loaded is one of those brands where the reputation is justified. Ruthless Vapor's in-house mixing produces dessert profiles with genuine depth, the 70/30 blend delivers the cloud production that sub-ohm vapers expect, and the 100ml shortfill format keeps the cost per millilitre down. 

Seven flavours, all dessert, zero filler. Glazed Donuts is the headliner, but Cookie Butter and Strawberry Jelly Donut are not far behind. 

Limited stock. Worth grabbing while it is available. Browse Vape Accessories and more at Pirate Vapes.

FAQs

What VG/PG ratio is Loaded?

70/30. Sub-ohm only. Not for pod kits.

How do I add nicotine to Loaded 100ml Shortfill?

Two 10ml nic shots into the 120ml bottle, cap it, shake hard for a full minute. Roughly 3mg in the finished 120ml.

What is the most popular Loaded 100ml Shortfill flavour?

Glazed Donuts. Has been since the brand launched. Not close.

Will Loaded 100ml Shortfill work in my pod kit?

No. The 70/30 blend is too thick for pod coils and MTL devices. You will get dry hits. Stick to sub-ohm tanks and RDAs running below 0.5ohm at 40W or above.

Where is Loaded made?

By Ruthless Vapor in the USA. In-house mixing at their own facility. Not contract-manufactured or relabelled.

How long does a Loaded 100ml Shortfill bottle last?

A heavy sub-ohm vaper going through 10 to 15ml per day gets about a week from one bottle. Lighter usage stretches it further. Heavier chain-vaping shortens it. Roughly a week is the realistic middle ground.